IKEA: Cooking Is Caring

Credits & Description:

Following the campaigns "Get back to the table" and "For IKEA, it's all about hosting", Ikea and Buzzman now invite French people to express their feelings by cooking. Because the strongest way to prove your love for someone is to cook for them. With its baseline Cooking is Caring, the Film directed by Katia Lewkowicz shows a little boy playing on the lack of communication between his separated parents to get a meal prepared with love. In line with previous campaigns, it aims to give an accurate account on French family life by highlighting moments and characters, which we can relate to.
Media: TV
Category: Home appliances & furnishings
Client: Ikea
Agency: Buzzman Paris
Production: Carnibird
Country: France
I K E A F R A N C E
Country Marketing Director : Stéphanie Jourdan
External Communication Manager : Carole Feleppa
House-Design Consultant : Karin Aubertin
B U Z Z M A N
President and Creative Director :Georges Mohammed-Cherif Vice-President : Thomas Granger
Associate Director : Julien Levilain
Artistic Director : Philippe Boucheron
Copywriter : Patrice Lucet
Account Managers :Bénédicte Muller, Emilie Pellicer
Strategic Planner : Clément Scherrer
TV Production : Vanessa Barbel
Communication and P.R. Managers : Amélie Juillet, Clara Bascoul-Gauthier, Marine Nedjam
Director : Katia Lewkowicz
Production : Carnibird
Sound Production : Schmooze