| International GrandPrix Advertising Strategies 2017 | ||
|---|---|---|
| The Winners | Un giro avanti/Sorpresa | Winners |
Advertised brand: IKEA ITALY
Advert title(s): MY WAY
Headline and copy text (in English): What happens at home stays at home!
Advertising Agency: AUGE HEADQUARTER, Milan Italy
Executive Creative Director: Giorgio Natale Federica Ariagno
Creative Director: Williams Tattoli, Angelo Pannofino
Art Director: Williams Tattoli
Copywriter: Niccolò Bossi, Angelo Pannofino
Agency producer: Cecilia del Favero
Director: Chris Balmond /Outsider Uk
Production Company: H Film
Published: September 6th, 2016
Short rationale:
What happens at home stays at home!