Client: Ikea Canada
AGENCY
Advertising Agency: Rethink, Canada
Executive Creative Director: Aaron Starkman
Creative Director: Joel Holtby
Art Director: Dorota Pankowska
Writer: Justin Santelli
Producer: Anna Tricinci
Director of Client Services: Marie Lunny
Group Account Director: Sarah Riedlinger
Account Director: Daniel Riggi
Account Manager: Megan Christopher
Head of Strategy: Sean McDonald
Strategy Director: Shereen Ladha, Stacy Ross
French Account Director: Catherine Blouin-Mainville
French Writer: Karine Doucet
French Producer: Marie-Piere Poulin, Katia Dupuy
CLIENT
Chief Marketing Officer: Johanna Andren
Director of Marketing: Lena Dukic
Marketing Communications Specialist: Jordan Sequeira
Client Email/Phone: jordan.sequeira@ikea.com
LIVE ACTION
Production Company: Scouts Honour
Director: Mark Zibert
Producer/EPs: Simon Dragland/Rita Popielak
Cinematographer: Christopher Mably
Choreographer: Lydia Bouchard
1st AD/Additional Camera: Eric Kaskens
EDITORIAL
Editorial Company: Saints Editorial
Editor: Ross Birchall
Assistant Editor: Paula Hicks
Executive Producers: Emily McKay/Tory Osler
COLOR
Color Facility: Alter Ego
Colorist: Eric Whipp
Color Assistant: Erik Bayley
Senior Color Producer: Jane Garrah
VFX/ONLINE
VFX/Online House: theVanity
Lead Flame Artist: Naveen Srivastava
Flame Artists: Sean Cochrane, Kaelem Cahill, Mike Medeiros, Andrew Farlow, Noah Matikainen, Adam Silcox-Vanwyk
CG Artists: Josh Clifton, Joaquin Manay, Andrew Moore
Executive Producers: Stephanie Pennington/Bobbi Dedman
AUDIO
Audio House: Grayson Music Group
Music Director: Tyson Kuteyi
Composer: Georges Bizet ‘Carmen - ‘Habanera’
Composer: Jeff Milutinovic
Sound Design: Ben Swarbrick
Engineer: Brian Bernard
Producer: Nicholas Shaw
VO Record/Mix (FR): Circonflex
Published: October 2020
Country: Canada
Synopsis:
Ikea Canada's latest spot is centred around the kitchen and extends on the planet-friendly vision set in our brand campaign ‘One Little Thing’, sharing cooking sustainably doesn’t have to be complicated — it can be beautifully, gracefully simple.
As we see a couple prepare an entire meal from food scraps that they’ve carefully saved with Ikea food storage, simple sustainable actions are visualized as a graceful dance, with new energy-efficient appliances and water-saving taps from Ikea helping them cook more sustainably and with great ease along the way.