| Golden Drum 2017 | ||
|---|---|---|
| Branded content and entertainment | Films & tv shows | Silver Drum |
Advertiser: Ikea Retail, Poland
Brand Name: Ikea
Product/service: Ikea
Campaign Name: The Documentary Catalogue By Ikea
Country: Poland
Agency: Grey Poland
Agency Network: Grey
Executive Creative Director: Jakub Korolczuk
Creative Director: Rafał Ryś
Art Director: Rafał Ryś
Copywriter: Jan Cieślar
Client Account Director / Manager: Małgorzata Łoza, Julia Czerniuk
Managing Director: Anna Pańczyk
Senior Planner: Adam Śmiłowski
Production Company: Fog Production
Director: Michał Marczak
Director Of Photography: Michał Marczak
Other Credits: Case Editor: Janina Szwykowska, Anna Czubaszek
Creative idea explanation:
IKEA’s catalogue is one of the most recognized and desired books of our times. We wanted to give it a feeling, how all this furniture can integrate with our lives.That’s why we brought the IKEA’s catalogue to life even further! We moved furniture from print to video. With a Sundance prizewinning director Michal Marczak, we shot series of real-life documentaries about ordinary un-ordinary families. No drama. No twists. Just life as it plays out that is entertaining to watch. And the IKEA products that are an integrated part of it all.