Category: Retail Stores
Advertiser: IKEA DENMARK
Product/Service: RETAIL STORE
Agency: HJALTELIN STAHL & CO.
Production Company: PEGASUS PRODUCTION, Copenhagen, Klampenborg, DENMARK, DENMARK
Production Company: ROADMAP INSTITUTE, Copenhagen, Klampenborg, DENMARK, DENMARK
Creative Director: Nicolai Stahl
Copywriter: Søren Grønborg
Art Director: Anne Sophie Leise-Hansen/Peter Strange/Ulrik Michelsen
Agency Producer: Charlotte Esmann
Producer: Martin Elley
Director: Niels Gråbøl
Sound Design/Arrangement: Jam
Post Production: Pumpkin Postproduction
Lighting: Thomas Bekker
Account Manager: Lisa Beith Fischer
Director Of Photography: Jens Maasbøl
Account Manager: Lisa Beith Fischer
Director Of Photography: Jens Maasbøl
Other Credits: (Set Designer) Peter Grant
English Description
Introducing the IKEA business-version of the 'We-think-you're-too-yong-to-go-to-Sunny-Beach' test: A father is arguing with his teenage daugther on the phone in his office's kitchen. He still thinks she's too young to go to Sunny Beach.