| Golden Drum 2016 | ||
|---|---|---|
| Media | Best use of media platform | Silver Drum |
| Red Apple International Advertising Festival 2016 | ||
| Digital advertising (interactive tools) | Website | Shortlist |
| Innovative advertising | Best innovative solution in advertising and marketing | Shortlist |
Campaign name: n/a
Registrant: Instinct (BBDO Group)
Brand name: IKEA
Designer: Motion designer, Rante Koehn
Art Director: Anna Kau-Ten-Chzhi
Creative director: Kolya Fabrika
Copywriter: Eugenia Babior, Junior Copywriter, Marina Istomina
Digital production: ZBRSK Digital Production, Michael Zaborskih
Other credits: Chief Creative Officer, Roman Firainer & Yaroslav Orlov
Creative idea explanation: World's first one-button shopping solution. Integrated directly into the IKEA website. As you press the button the sum goes up. Release the button at any moment to see a selection of IKEA products you can afford. Add the products you like to your shopping list and replace those you don't need. Refresh, repeat, enjoy.