Advertiser: ILLINOIS LOTTERY
Agency: DOWNTOWN PARTNERS
Category: Entertainment & Leisure
Editor: Angelo Valencia
Account Supervisor: Brenda Donahue
Copywriter: Dan Consiglio
Creative Director: Dan Consiglio
Executive Creative Director: Jim Schmidt
Executive Creative Director: Joe Stuart
Director: Mike Maguire
Other Credits: Tyler Roth
Agency Producer: Will Meyers
Editing Company: Beast
Other Credits: Colorist
Art Director: Amy Ditchman
Creative Director: Amy Ditchman
Music: Nick Tremulis
Brief Explanation
Everyone knows you can win big money playing the lottery. But for many reasons not everyone wants to play. Some players feel they don’t have any chance of winning, and others will not even try, so we created this ad that reminds people that unexpected things really do happen. And we gave people a gentle reminder that to win you have to play. So, this spot shows people that on any given day, anything is possible. And that includes winning the lottery.