Category: Pharmacy
Advertiser: JOHNSON & JOHNSON
Product/Service: IMODIUM
Agency: JWT
Production Company: STEAM FILMS, Toronto, CANADA
Executive Creative Director: Martin Shewchuk/Paul Wales
Copywriter: Colin Winn
Art Director: Craig Markou
Agency Producer: Tara Handley
Account Supervisor: Danielle Rice
Advertiser's Supervisor: Catalina Lopes/Maria Gregory
Producer: Dennis Beier
Director: Chris Woods/Opc
Editor: Paul Gowan
Sound Design/Arrangement: Adam Damelin/Eggplant
Post Production: Alter Ego/Dashing
Cameraman: James Gardner
Planner: Jack Perone
Cinematographer: James Gardner
Director Of Photography: James Gardner
EditingCompany: Sauce Productions
Planner: Jack Perone
Cinematographer: James Gardner
Director Of Photography: James Gardner
Editing Company: Sauce Productions
Other Credits: Eric Whipp/Wade Odlum - Colourists/Amy Welsman - Account Executive
English Description
Because diarrhea can strike unexpectedly, sufferers tend to feel out of control, and never want to stray far from a washroom. To visualize this ‘burden’, Imodium produced a 5 second ad showing a man trying to golf with a port ‘o’ potty strapped to his back. The brevity of the ad suggests that Imodium is the quick and easy way for sufferers to ‘take back control’ by managing their diarrhea symptoms.