Category: Alcoholic Drinks
Advertiser: PERNOD RICARD INDIA PVT. LTD.
Product/Service: IMPERIAL BLUE
Agency: OGILVY & MATHER
Production Company: FOOTCANDLES, Mumbai, INDIA
Executive Creative Director: Ajay Gahlaut
Creative Director: Nitin Srivastava
Copywriter: Anuj Kala
Art Director: Khurram Haque
Account Supervisor: Ashna Sharma/Alaukikk Narain
Producer: Swadha
Director: Vinil Mathew
Account Manager: Jigisha Chawla
Account Manager: Jigisha Chawla
English Description
Imperial Blue, from the Pernod Ricard portfolio, is the leading whisky brand in its category in India. Its advertising is based on the proposition ‘Men will be Men’. The communication displays the various aspects of men behaviour in different situations.
This particular TV commercial, titled ‘Anniversary’, shows how a husband is out buying the most expensive ring for his wife as he has forgotten their wedding anniversary which was the day before.