Category: Direction
Advertiser: PERNOD RICARD
Product/Service: IMPERIAL BLUE
Agency: OGILVY & MATHER
Production Company: FOOTCANDLES, Mumbai, INDIA
Executive Creative Director: Ajay Galaut
Creative Director: Nitin Srivastava
Copywriter: Anuj Kala/Rohan Ghose
Account Supervisor: Alaukikk Narain
Producer: Swadha Kulkarni
Director: Vinil Mathew
Editor: Shivkumar Panicker
Sound Studio: Pulzz
Sound Design/Arrangement: Arun Crasto
Post Production: Bhavesh Karkera
Lighting: Ramesh Sadrani
Music: Amar Mangrulkar
Account Manager: Ashna Sharma
Production Designer: Sonal Sawant
Cinematographer: Kartik Vijay
EditingCompany: After
ProductionManager: Milin Shah
Account Manager: Ashna Sharma
Production Designer: Sonal Sawant
Cinematographer: Kartik Vijay
Editing Company: After
English Description
Imperial Blue, from the Pernod Ricard portfolio, is the leading whisky brand in its category in India. Its advertising is based on the proposition ‘Men will be Men’. The communication displays the various aspects of men behaviour in different situations.
This particular TV commercial, titled ‘Anniversary’, shows how a husband is out buying the most expensive ring for his wife as he has forgotten their wedding anniversary which was the day before.