Creative Director Graeme Noble
Art Director Fluff Higgins
Copywriter Brittony Collins
Account Manager Anna McLeod
Agency Producer Natalie Price
Videographer Ian Thorpe
Editor Ian Thorpe
Post Production Nice Biscuits
Strategic Planner Esme Noble
Impulse has launched a TV and online campaign by TMW Unlimited for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand personality perfectly. The film brings the brand’s “Live Life on Impulse” proposition to life.
Impulse challenged the fashionista to a ‘Week of Why Not’, which sees her take on a series of challenges over the course of 7 days. Each one designed to help her discover new experiences and embrace spontaneity, from meringue making and learning to skateboard to trying her hand at playing the ukulele.
The film was created with its audience’s love of candid blogger videos in mind. To give the content a very intimate and authentic feel TMW Unlimited created the film in-house through the agency’s production department and worked with Lim-Walker to capture shots in her own unique style.