Asia Pacific Advertising Festival (AdFest) 2016 | ||
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Interactive Lotus | WEBSITE: BEST COMMUNITY WEBSITE/BLOG | Bronze |
Company Entering: Mullenlowe Indonesia, Jakarta
Entry Title: Bukan Asal Pasal
Brand: Indonesia Jentera School Of Law
Advertiser: Sekolah Tinggi Hukum Indonesia Jentera/Indonesia Jentera School Of Law
Agency: Mullenlowe Indonesia, Jakarta/Lembaga Bantuan Kreatif (Lbk), Jakarta
Chief Creative Officer: Roy Wisnu
Creative Director: Danang/Bayu Adharmacila/Selwyn Irawan
Copywriter: Jacqueline Elizabeth/Halief Ardiasyah
Development Team: Mahestya Sanjaya
Account Director: Misty Diansharira
English Context Explanation: In A Country Known For Its Corrupt Justice System, Jentera School Of Law Is Looking For New Students To Become True Defenders Of The Law. A Campaign Was Then Created Based On The Notion That Justice Is More Than Black And White. It Features Videos Based On Real Cases, Each With Two Opposing Points Of View. Through Social Media, We Let People Take Any Side And Voice Their Opinions. The Campaign Has Recruited New Students To Learn Justice And Its Nuanced Reasonings. Moreover, It Has Compelled The Public To Keep An Open Debate About Justice. So That Law Reform In Indonesia Continues. Bukanasalpasal.Com (Beyond Law Articles)