Media: TV
Category: Finance & insurance
Client: ING Bank
Agency: J. Walter Thompson Amsterdam
Country: Netherlands
Director: Ismael (in cooperation with Allard)
Executive Creative Director: Bas Korsten
Executive Creative Director: Marcel Hartog
Photographer: robert harrison
PRODUCERS Marloes van den Berg, Petra Leddy, Andreas Möller
PHOTOGRAPHY Robert Harrison
CLIENT CREDITS
SENIOR COMMUNICATIEMANAGER: Mirjam Smit
MANAGER SPORTSPONSORING: Steven Sedee
PRODUCTION
PRODUCTION COMPANY: Pink Rabbit
POST/VFX: Crabsalad
DIRECTOR: Ismael (in cooperation with Allard)
D.O.P: Martijn van Broekhuizen
EDITOR: Martin Heijgelaar
MUSIC: MassiveMusic
SOUND: Studio Alfred Klaassen
OTHER CREDITS
MEDIA AGENCY: Mindshare
BUSINESS PLANNING DIRECTOR: Sanne Küpers
CONNECTION PLANNING MANAGER: Maaike van Vorstenbos
Description:
ING Bank has been sponsoring Dutch football for the last 20 years. From the Dutch national teams to the amateur clubs, ING supports teams and clubs not only financially, but also with goods like balls, goal posts and not to forget training vests.Training vests can be found on every football pitch in the Netherlands. You see them everywhere and they’ve become an integral part of Dutch football, so much so that in Holland we no longer see and value them any more.Agency: J.Walter Thompson, Amsterdam
Even though they work so hard.
They get smeared, torn, trampled on, every single day. Through wind, rain and even snow. Yes, it’s a tough life to lead, when you’re a training vest.
But every now and again, you have a glorious moment. One day in advance of every match, the Dutch national teams have their final training session. The players that receive a training vest at this training will be playing in the squad the next day.
You, the training vest, decide who will play for their country. It doesn’t get any better than that. It’s worth all the humiliation you’ve endured all year.
ING, as sponsor of Dutch football, understands this. And that’s why we’re so proud of these orange pieces of cloth.