Client: ING
Client contacts: Nathalie Ducène, Lotte De Wael
Agency: mortierbrigade
Creative Directors: Jens Mortier, Joost Berends, Philippe De Ceuster
Creatives: Danny Vissers, Sven Van Hooydonck
Head of production: Charlotte Coddens
Account Director: Tom Verhoeven
Strategy: Dorien Mathijssen
Producer: Lisa De Roeck
PR Manager: Anne-Cécile Collignon
Social: Jonas Van Bael
DTP : Vito Latorrata
Digital Director: Pieter Nijs
Digital Project Manager: Melissa Tack
Design: Pieter Nijs
Production company: CZAR.be
Director: Kristoffer Borgli
Executive Producer: Eurydice Gysel
Producer: Maarten De Sutter
Servicing Production Cy: With Milk
DOP: Håvard Byrkjeland
Grading: Joost Van Kerckhove
VFX: Robin De Praetere
Postproduction: Czar
Editor: Alain Dessauvage
Soundstudio: Sonicville
Sound Engineer : Christophe Gérard
Published: December 2017
Synopsis:
The video is an ode to missed opportunities. It features a man who awkwardly fails to catch wonderful things, without even realizing it. A clever creative concept that delivers the message through humour and pushes ING outside the box.
With this campaign, mortierbrigade shows once again that ING is a bank that wants to be simple, honest and humble. There’s even self-mockery in the film as our character puts the product aside to remind us that it would be a shame to miss the finer things in life.