Category: Non-Alcoholic Drinks
Advertiser: INNOCENT
Product/Service: SMOOTHIES
Agency: SWARM@RKCR
Production Company: BLINK PRODUCTIONS, London, UNITED KINGDOM
Date of First Appearance: Jan 3 2011
Executive Creative Director: Damon Collins
Creative Director: Damon Collins
Copywriter: Kiumberley Hutchinson
Art Director: Joe Fitzgerald
Agency Producer: Jennifer Fewster
Account Supervisor: Kate Uniowski (Board Acct Director)
Producer: Claire Jones
Director: Ben Wheatley
Editor: Frank Harris
Sound Design/Arrangement: The Factory
Post Production: Mpc
Animation: N/A
Cameraman: Joost Van Gelder
Lighting: Joost Van Gelder
Music: The Works
Account Manager: Jane Refern
Planner: Lori Meakin/Kate Nettleton
Cinematographer: Joost Van Gelder
Director Of Photography: Joost Van Gelder
Editing Company: Big Buoy Tv
English Description
In order to get the nation to understand why and when to drink an innocent smoothie, we turned the innocent smoothie bottle into a Superhero “Here to save the peckish!!” We re-purposed the words from Queen’s smash-hit ‘Flash-Gordon’; “Fruit! Ah haaa, Saviour of the Universe!!” and used our little Superhero to swoop in on members of the British Public, looking for a snack to fill their hunger pangs. We used a deliberately Low-Fi style in order to continue innocent’s ‘home-made’ feel, and add comedy and authenticity to our little hero’s cameo. We had particular fun with his cape and suspending him from string.