Category: Public Interest, Ngo
Client: Facebook
Brand: Instagram
Media: Online
Country: India
Advertising School: Miami Ad School, Mumbai, India
Art Directors: Adithya Venugopal
Date: September, 2017
Description:
This is a student speck idea to explain a possible solution for Parkinson's awareness.
2017 marks the 200th year of Parkinson's research and, unfortunately, we are no closer to finding the cure than we were before. This is because of research. There needs to be more of it and that can only be done with funding.
So how do we get millennials to care about Parkinson's research funding using Instagram's boomerang feature?