Agency: F,biz/WWP, Sao Paulo
Media: Interactive
Category: Charities & appeals
URL: http://www.caleoassedio.com.br
Client: Maria da Penha Institute - IMP
Agency: F.biz/WPP, Sao Paulo
Country: Brazil
Chief Creative Officer: Guilherme Jahara
Executive Creative Director: Rodrigo Senra
Executive Creative Director: Fabio Astolpho
Art Director: Leticia Rodrigues
Art Director: Patricia Medeiros
Copywriter: Laura Azevedo
Together we can silence harassment. This is the objective of the campaign that makes men experience the same kind of verbal abuse that women suffer on the streets. Using the same approaches that women usually hear, Maria da Penha Institute published, on sites with large male audiences, videos that could not be skipped, paused or silenced forcing men to suffer from verbal abuse and raise awareness to an important message: harassment is not a compliment, it’s violence. Visit www.caleoassedio.com.br and help put an end to the disrespect and violence against women.