Client (Company): Interac Association
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Gail Pack, George Ault (OOH), Rodger Eyre, Gerald Kugler (TV)
Writer: Gerald Kugler (TV) Jacob Pacey (OOH)
Art Director: Rodger Eyre (TV) Brendan McMullen, George Thorman (OOH)
Clients: Andrea Danovitch, Leslie Vera, Lauren McKay
Account Team: Rob Feightner, Erin McManus, Maegan Thomas
Agency Producers: Pam Portsmouth, Laura Dubcovsky, Sam Leirsch, Brittney Stafl
Strategic Director: Heather Segal
Brand Innovation Director: Sean Bell
Media Agency: Media Experts
Media Planners: Jenna Bendavid, Phil Borisenko, Jenna Bendavid, Julianne Hope, Brandon Agnew
Production House: Spy Films
Director: Rudi Schwab
Production House Producer: Jennifer Walker
Director of Photography: Hunter Robert Baker
Casting Director: Andrew Hayes, Powerhouse Casting
Editor: Jay Baker
Post Production: zulubot
Studio Artist: Greg Heptinstall, Brandon Dyson, Ashleigh O’Brien, Jim Tinios
Compositor / Online: Sean Cochrane, The Vanity
Special Effects: The Vanity
Colorist/Transfer: Eric Whipp, Alter Ego
Audio Post Facility/Music House: Vapor RMW
Audio Director: Ted Rosnick
Producer: Kailee Nowosad
Engineer: Julian Rudd
Illustrator: Think Tank Creative, The Vanity
Interac shows how you can pay like magic this holiday season.
Toronto, Ontario (November 22nd, 2017) – With the holiday season upon us, retailers are gearing up for the busiest spending activity of the year. In an effort to ease the payment process during this key spending season, Interac has launched a multi-media campaign that focuses its messaging on new technology-based payment solutions.
The video and in-cinema portion of the campaign demonstrates the shift in payment behavior by introducing a local musician who notices that the people in the community are paying for their items using Interac Debit on card, mobile or watch. The musician realizes the world around him has changed since no one has cash to put in his trumpet case. In a heartfelt twist, he receives Interac e-transfers at the end of the film from all his regular fans in the neighbourhood.
Andrea Danovitch, AVP Marketing & Brand at Interac Association/Acxsys Corporation, also notes that “with the usage growth of digital payments increasing over the past few years, it made sense to emphasize the consumer’s control over their wallets by using their own money – especially during this time of year.”
In addition to speaking to Canadians about these new payment methods, Zak Mroueh, founder & Chief Creative Officer says the campaign “brings forth an emotional element of coming together during the holidays. It’s a great follow up from the launch of the ‘own your world’ brand evolution.”
The campaign also includes targeted and mass digital and social, along with out-of-home billboards, in-cinema takeovers, digital animated screens and banners, all emphasizing the convenience of digital payments. The campaign is being supported by a national media buy handled by Media Experts.