Intercontinental Hotels Film Sophistication by J. Walter Thompson Singapore
The Film titled Sophistication
was done by J. Walter Thompson Singapore advertising agency for Intercontinental Hotels in New Zealand. It was released in Jun 2017.
Intercontinental Hotels: Sophistication
Media
Released
June 2017
Posted
June 2017
Market
Industry
Credits & Description:
The piece featured Takanori Nakamura, a Japanese food critic, who is on the panel of the'The World's 50 Best Restaurants' and his culinary journey throughout Singapore. On his journey he explores sophistication through food, visiting Michelin star outlets: ANDRE, ODETTE and Hong Kong Chicken Rice, sampling the dishes and meeting the Chefs. This original film and campaign promotes hotel in an indirect manner, with focus on an experience of food and its surroundings rather than the hotel itself. ...
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