Client: Intermarche
Advertising Agency: Romance, Paris, France
Brand Credits
CEO: Vincent Bronsard
Strategic and Operational Marketing Director: Camille Sassi Marketing and Communication Director: Anne-Marie Gaultier Brand and Communication Director: Anne Guivarc’h
Brand and Communication Manager: Perrine Vignon Advertising Manager: Aurélie Ansart
Project Manager: Mallorie Baluteau
Agency Credits
CEO: Christophe Lichtenstein
Executive Creative Director: Alexandre Hervé
Copywriters: Alexandre Hervé, Philippe Pinel
Art Director: Julien Rézette
Head of Strategy: Jérome Lavillat
Associate Directors: Marie-Laure Dangeon & Emilie Franck Account Director: Arthur Amis
Project Manager: Mathilde Cuveillier
TV Producer: Emilie Talpaert
Production Credits
Director: Rudi Rosenberg Production: Division
Sound Production: Schmooze Music: Michel Magne
Country: France
Published: March 2021
Synopsis:
"What about me? What about me? What about me?" (« Et moi ? Et moi ? Et moi ? ») All parents of large families hear these little words dozens of times a day. Like a cute and heady tune, they punctuate the days of one family in five in France. The latest Intermarché film, created by Romance and directed by Rudi Rosenberg (also the father of "Maman, la plus belle du monde", "Je t'aime trop" and "Juste une petite question") follows the daily life of one of these families with tenderness and poetry.
In French, the saying goes: « Famille nombreuse, famille heureuse » ("Large families, happy families"). Well, large families will be happy to learn that Intermarché is offering them 10% off card benefits on more than 1,700 everyday products. Enough to make smaller families jealous and likely to say: “What about me?”