Category: Public Interest, NGO
Media: Film
Brand: INC
Agency: Saatchi & Saatchi
Geo: Spain
Advertising Agency: Saatchi & Saatchi, Barcelona, Spain
Creative General Director: Óscar Martínez
Creative Director: Miriam Gutiérrez
Copywriter: Mikel San Juan
Art Directors: Lucas Montalvà, Tomás Castro
Digital Team: Elisabet García, Tobías Bogliolo, Bertran Arias
General Director of Clients: Maria Rosa Núñez
Account Team: Eva Aramendía, Cristina Morro
Production Company: Magno Entertainment
Filmakers: Albert Pintó, Edu Martí
Executive Producer: Joaquim Vivas
Producer: Edu Martí
Published: May 2018
Synopsis:
“Nuts For A Healthier World” is a campaign to make a massive shipment of the best nuts and dehydrated fruits in the world to the people who needs it the most.
Through a video on the website http://nutsforgifts.org/, people from all over the world make a request to the users: share the video for a good cause. Share it for the people that suffers malnutrition and health problems around the world. It turns out that every time a user shares that video, he is sharing a bag that contains 16 nuts from different countries.
The initial objective is to donate 1 ton of nuts distributed in bags with the recommended daily amount, in order that later an NGO channels the shipment and reception in the different countries. As the campaign progresses, that number may increase if INC members join the initiative by making a voluntary donation of nuts.