Media: TV
Category: Financial services
Agency: RPA
Brand: intuit
Geo: Americas, United States
In July 2013, Intuit launched "Small Business Big Game.” To participate, small businesses told their story in about 600 words and were encouraged to rally their supporters to vote for their business on the site. More than 10,000 small businesses advanced to round two and were then asked to make a video to bring their story to life. A panel of judges decided which business advanced to the top 20 to ultimately win a 30-second Super Bowl spot. Intuit employee voting then narrowed the competitors to four. Public voting determined the final winner.
Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Group Creative Director: Pat Mendelson
Creative Directors: Nathan Crow, Adam Lowrey
Copywriter: Chris Juhas
Art Director: Ben Tolbert
HOP: Gary Paticoff
Senior Freelance Producer: Carolyn Casey
Production Co: Smuggler
Founding Partner: Patrick Milling Smith, Brian Camody
COO: Lisa Rich
Director: Filip Engstrom
Bidding Producer: Shannon Jones
Line Producer: Donald Taylor
Production Supervisor: Daria Tarlow
DP: Erik Sohlstrom
Production Designer: Jason Dawes
Edit: Arcade Edit
Managing Partner/EP: Damian Stevens
Executive Producer: Nicole Visram
Editor: Kim Bica
Assistant: Trevor Schulte
Sr. Producer: Kirsten Thon-Webb
Color: MPC/LA
Colorist: Mark Gethin
Music for “Come On Bring The Toyz” SuperBowl :30 spot: Hum Music
Creative Director: Scott Glenn
Associate Creative Director: Kristin Dyrud
Executive Producer: Debbi Landon
Arranger: Josh Loucka
President: Jeff Koz
Musical arrangement of “Also sprach Zarathustra” for :15 Teaser: Beacon Street Studios
Composers: Andrew Feltenstein, John Nau
Executive Producer: Leslie DiLullo
Finishing Co: Carbon VFX
EP/Partner: Frank Devlin
CD/VFX Sup/Lead Flame: Chris Noellert
Assoc. Producer: Nick Vassil
Flame Asst: Jim Gomez