Alternative title: Captain of my Soul
Category: Sports
Media: Film
Brand: Invictus Games
Agency: Edge
Geo: Australia
Advertising Agency: Edge, Sydney, Australia
Executive Creative Director / Copy and Art: Matt Batten
Executive Strategy Director: James Champ
Producer: Chelline Nel
Account Director: Sophie Normoyle
Client: Tim Hodgson, Gennie Sheer
Production Company: 2 Feet Films
Director: Phil Rich
Cinematographer: Matt Toll
Sound: Darren Clark
Post Production: Fanatic
Audio Engineering: Sound Reservoir
Original Score: Rob Newnham
Producer/Reporter: Michelle Cook
Production Company: Salty Dingo
Videographer/Photographer: Brad Hunter
Published: July 2018
Synopsis:
The creative work was created by Edge for Invictus.
Members of the Invictus Games community have joined together to narrate the poem, Invictus by William Ernest Henley. The poem reminds us all of the power of resilience and the unconquered human spirit. ‘I am the master of my fate, I am the captain of my soul’ has become a rallying cry for the wounded, injured and ill former and currently serving defence personnel who are using the healing power of sport to recover, rehabilitate and overcome.