Category: Home Electronics & Audio-Visual
Advertiser: APPLE
Product/Service: IPHONE
Agency: TBWA\MEDIA ARTS LAB
Production Company: EPOCH LONDON, UNITED KINGDOM
Date of First Appearance: Sep 13 2010
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum/Scott Trattner
Creative Director: Steve Turner
Copywriter: Natalie Ranger/David Young
Art Director: Deborah Casswell
Agency Producer: Bryan Barker/Fraser Lawson/Holly Abey/Charlotte Wilson
Director: Jeff Preiss
Editor: Jim Rodney
Post Production: Martin Goodwin
Director Of Photography: Kris Kachikas
Editing Company: Nomad Editing
English Description
Apple continued their streak of amazing innovation with the iPhone 4, a phone that allows people to actually see each other using Facetime. We decided the best way to talk about this innovation was to simply show an emotional moment that couldn’t happen with a normal phone. In “Football” we see a man with a broken leg receive a call from his soccer team. They’ve just won the championship game and they reveal the trophy to him. He’s able to celebrate the victory with his friends despite not being there.