Advertiser: APPLE
Agency: TBWA\MEDIA ARTS LAB
Category: Home Electronics & Audio-Visual
Editor: Brett Nicoletti
Executive Creative Director: Eric Grunbaum
Chief Creative Officer: Duncan Milner
Other Credits: Flame Artist: Kim Stevenson
Agency Producer: Mike Refuerzo
Agency Producer: Rob Saxon
Art Director: Shawn Schrader
Agency Producer: Stephanie Gocke
Account Supervisor: Alex Newson
Music: Willy Moon
Animation: Daniel Vislocky
Creative Director: Demian Oliveira
Account Manager: Jenny Langendonk
Creative Director: Jesse Gazzuolo
Planner: Kevin Dolan
Director: Laurent Ledru
Art Director: Parker Grant
Music: Yeah Yeah
Agency Producer: Zane Miller
Brief Explanation
Apple introduced the iPod in 2001, and instantly it became the most beloved music player on earth. As its popularity grew, the iPod family also grew to include Nano and Shuffle. Many new features and capabilities were added—from video and Wi-Fi to FaceTime and gaming.In 2012 the entire line was redesigned, complete with new colors and form factors. It was an exciting re-launch of the iPod family. And the perfect time to focus on the one thing iPod has always been known and loved for: Music.The beat is within every iPod. And you can’t keep it in.