Publicis Dublin created a standout campaign targetting students for Iarnród Eireann, Ireland’s national rail network. The campaign includes short content films, outdoor formats and digital display with everything shot in one day and all post production handled in-house by Publicis Dublin. Photography was made in conjunction with photographers Nick & Chloe through H2 Films. The campaign encourages students living away from home to visit their parents regularly before their parents come and visit them. It pokes fun at all the mischief and debauchery students get up to during their college days alongside the horror of it being witnessed by a visiting mum and dad.
Media: Web Film
Category: Travel, transport & tourism
Client: Iarnród Éireann
Agency: Publicis Dubiln
Country: Ireland
Director: Nick and Chloe
Creative Director: Carol Lambert
Copywriter: Peter Dobbyn
Art Director: Dan O'Neill
Sound: Will Farrell Screen Scene
Account Director: Jimmy Murphy
Agency Producer: Rachel Murray
Account manager: Karen Austin
Client: Stephen Murray
Client: Charlotte Tucker