Category: Fashion
Media: Film
Brand: is : about
Agency: Hooligans
Geo: Israel
Advertising Agency: Hooligans, Tel Aviv, Israel
Chief Creative / Strategy Director / Lyrics: Sahar Lewenstein
Chief Art Director: Miriam Moshinsky
Art Director: Yanay Halevy
Account Manager: Yael Doron
Social Media Manager: Yotam Gil
Agency Producer: Iris Bezalel
Production Company: We Do
Director: Nimrod Peled
Cinematographer: Lael Utnik
Offline Editor: Tal Cicurel
Post Production: Studio Arik Weiss
Original Music: Ori Toledano / Snowstar Company
Published: May 2017
Description:
To launch a new plus-size fashion brand for young fashionistas, we recruited 5 influencers, each with a unique & nonconformist attitude: a former First Lieutenant in IDF; an Orthodox model & reality star; a tattooed Pinup & lip-synch artist (and a mother of two); a college dropout who became an advertising accountant and Israel's most controversial & noisy 'body positive' activist.
We collected all of their DON'Ts - the phrases they've been told, about things they should never do – and turned them into a hit-track and music video.