Itv: ITV Knitted Ad Break [alternative version]

Credits & Description:

Agency: Itv Broadcasting
Client: Itv
Animator Frej Bengtsson
Carmen Bromfield Mason Michael Hughes Max Martin Adam Watts
Art Director Andrew Farago
Director Tobias Fouracre
Director of Photography Malcolm Hadley
Executive Creative Director Tony Pipes
Executive Producer Katie Carew
Modeller Mackinnon and Saunders
Jessica Dance
Producer Janet Smith
Post Production ENVY Post Production
Production Company ITV Broadcasting
Account Handler Victoria Findlay
Brand Manager (Client) Kim Gilroy
Text Santa is ITV’s annual fundraising appeal. In 2015 it culminated in Christmas Jumper Day on December 18th. In order to make Christmas Jumper day even bigger than before, we developed a simple idea – to create a knitted version of a normal ad break. We worked closely with 6 advertisers to create knitted versions of their current ads. ITV Creative assembled a team of specialists in the textile arts, stop-frame animation and model making. During the very brief production process (6 weeks in total) we faithfully recreated the live action executions frame-by-frame in our warm, knitted world.