The Loeries Awards 2016 | ||
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COMMUNICATION DESIGN | GENERAL COLLATERAL | Gold |
COMMUNICATION DESIGN | PHOTOGRAPHY | Craft Gold |
Brand: Iziko Slave Museum of South Africa
Media: Online
Category: Recreation, Leisure, Sports
Agency: Geometry Global
Geo: South Africa
Iziko Slave Museum of South Africa: The slave calendar
Advertising Agency: Geometry Global, Cape Town, South Africa
Executive Creative Director: Anthony Walton
Creative Director: Gavin Wood
Designers: Jedd McNeilage, Stuart Miller
Copywriter: Quinton van Rooyen
Photographer: David Prior
Additional credits: Howard Smiedt, Pete Case, Karen Vermeulen, FD Majiet, Kayla Noble, Brett Matthews, Ciska Visser, Johan Valentine
Few know that, upon landing at the Cape of Good Hope, slaves were stripped of everything even their names. As property, many were renamed after the calendar month in which they arrived. Tragically, the history of South African slavery has been all but forgotten. Created in partnership with the Iziko Slave Lodge Museum in Cape Town, and with the support of Archbishop Emeritus Desmond Tutu. The Slave Calendar holds the portraiture and true stories of hope as told by the living descendants of those who had their first-ever possession taken from them: their names.