Client: JACCEDE
Agence: TBWA\PARIS
Jaccede Team: Jeannette Cecora, Valentine Lesser
Account Management: Brice Garçon, Lara De Nattes, Théo Lima, Maxime Le Toquin
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Director: Olivier Mularski
Copywriter: David Philip
Head of TV: Maxime Boiron
TV Producer : Mathilde Nanot-Lachkar
Production : BIRTH
Producers : Hugo Legrand Nathan, Arthur Emorine
Film Director : Hugues De la Brosse
Director of Photography : Guillaume Le Grontec
Post-production : TBWA\ELSE
Post-producer : Mélanie Bernard
Video editor : Quentin Collombet
Video calibrator : Mathieu Caplanne
Sound Producing : TBWA\ELSE
Head of sound and music : Olivier Lefebvre
Sound Art Director : Fanny Mithois
Sound Ingineer : Max Labarthe
Music Art Directors : Ferdinand Huet, Philippe Mineur
Compositors : Arthur Simonini / Julien Jaouen
Music Publisher : Persepolis / Julien Jaouen
Published: December 2017
Synopsis:
On December 3rd, for the International Day of Persons with Disabilites, Jaccede and TBWA\Paris launch a funny and offbeat commercial to promote this service for the general public.
In this commercial, the association wants to treats the people with reduced mobility like ordinary persons. No tears, but humour and self-deprecation. Because people with disabilities also like to laugh.
In this TV spot, we discover a man in wheelchair who attends an absurd contemporary art performance where his girlfriend took him, a bit in spite of himself. How did he get here ? Through the application Jaccede.com.
Through this campaign, Jaccede helps to see people with mobility problems from antoher angle : humour and self-deprecation, by showing them like ordinary citizens who should have access to every rights. Even the worst.