Young Director Award, 2015 | ||
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WEB FILM | WEB FILM: ASIA PACIFIC | SECOND PRIZE |
Jack Daniel's has been bringing people together over a Christmas whiskey for 148 years and this year the brand and its agency Arnold Furnace wanted to add a contemporary twist to that tradition.
Setting out to give a few handpicked fans an extra special Christmas experience, the brand used cutting edge holographic technology to beam distant friends and family into a Sydney bar to share a chat and a drink (of course).
Category: Drinks, alcoholic
Client: Jack Daniel's
Agency: Arnold Furnace
Production: Finch
Country: Australia
Director: luke bouchier
Executive Creative Director: Tom Spicer
Creative: Chloe Banicevic
Creative: Helen Macdougall
Producer: Amy Dymond
Executive Producer: Michael Hilliard
Executive Producer: Rob Galluzzo
Client Services Director - Michael Stevenson
Group Account Director - Ian Hartley
Senior Account Manager - Natalia Kowalczyk
Account Executive - Belinda Bennett
Production - Monique Pardavi / Chris Hulsman
PR - James Wright / Adam Freedman, Red Agency
Jack Daniel's Brand Manager -Tim Ryder
Jack Daniel's Digital Marketing Manager - ANZSEA - Danielle Hepperlin
Jack Daniel's Digital Innovation and Production Manager - Jemima Miller
Jack Daniel's Digital Community Manager - Shane Brien