Today, Jaguar reveals details of its advertising debut in the US Super Bowl XLVIII featuring three renowned British actors, Sir Ben Kingsley, Tom Hiddleston and Mark Strong, filmed by Oscar-winning British director Tom Hooper. The âBritish Villainsâ creative idea, was devised by Spark44, the international agency for Jaguar. The largest-ever brand and product marketing campaign for Jaguar, introduces the F-TYPE Coupe. The 60-second commercial âRendezvousâ poses the question âhave you ever noticed how in Hollywood movies, all the villains are played by Brits?â will launch in the second half of the largest US stage, the Super Bowl, on 2 February 2014, on Fox. A 30-second teaser spot, âThe Setupâ starring Sir Ben Kingsley will preview on CBS NFL Playoff games in January. Mindshare managed the communications planning and buying. The campaign will break in the UK and globally campaign from April 2014.
Media: TV
Category: Automotive
Brand: Jaguar
Geo: Americas, United States
Director: Tom Hooper
Executive Creative Director: Werner Krainz
Creative Director: Matt Page
Creative Director: Piggy Lines
Executive Producer: Michael De Vries
Editor: Paul Watts, The Quarry
Edit Assist: Celine Zapater
Production Co Producer: Ben Croker, Smuggler Films
Composition/Composer: Alexandre Desplat
Director: Tom Hooper
Executive Producer: Fergus Brown
Post-Production / VFX
Post-Production / VFX Company: The Mill
Executive Producer: Chris Batten
Shoot Supervisor: Barnes
2D Lead Artists: Barnes
2D Artists: Milo Patterson, Carl Norton
3D Artists: Matt Fuller, Micky O’Donoghue
Colourist: Seamus O’Kane
After Effects: Paul Bloomfield