Jaguar reveals the global advertising campaign for the launch of its definitive sports car - the F-TYPE. As Jaguar's first new true sports car model in 50 years, the new F-TYPE represents a return to the company's heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.
Category: Automotive
Client: Jaguar Land Rover
Agency: Spark44
Production: La Casa (Chile) & Wigwam (UK)
Country: United Kingdom
Director: Alex Feil
Executive Creative Director: Werner Krainz
Creative Director: Piggy Lines
Art Director / Copywriter: Martin COX
Copywriter / Art Director: John Sutcliffe
Agency Producer: Michael De Vries
Media Planning & Buying: Mindshare
TV Editor: The Quarry
TV Sound: Grand Central
Music: "Burning Desire" by Lana Del Rey
Music composers/Editors (edit of track for TVC) : Massive