Jana: Case study

Credits & Description:

Agency Network Ogilvy & Mather
Holding Company N/A
Production Company Paradoks
Advertiser Brand Jamnica
Entrant Company Imago Ogilvy
Chief Creative Officer Igor Mladinovic
Account Executive Ivana Mlinaric
Creative Director Darko Bosnar
Synopsis:
Jana is Croatian water brand with a slogan 'Water as pure as love'. It stands for love as a communication territory for more than a decade. Every year Jana picks one love topic and builds a campaign around it with special bottle edition. Brief was to build brand image of Jana around love and to become one of top 3 love brands in Croatia. But the main focus was on creating public awareness on the topic of killing migratory birds over Lebanon sky where 2.5 million migratory birds got killed every year.