| Clio Awards 2018 | ||
|---|---|---|
| Public Relations | Product/Service: Public Affairs | Bronze |
| Ad Stars 2018 | ||
| Direct | Product & Service: Drinks (alcoholic & non-alcoholic) | Bronze |
Brand Jana
Product/service: Bottled Water
Campaign Name: Feather Is Mightier Than The Sword
Country: Croatia
Agency: Imago Ogilvy
Executive Creative Director: Igor Mladinovic
Creative Director: Darko Bosnar
Art Director: Darko Bosnar
Copywriter: Darko Bosnar, Igor Mladinovic
Designer: Srecka Gmaz
Account Director / Manager: Ivana Mlinaric
Client Account Director / Manager: Jelena Slade Silovic
Production Company: Paradoks
Director: Nebojsa Slijepcevic
Post Production: Panorama
Post Production Producer: Damir Cimpresak
Synopsis:
Jana is Croatian water brand with a slogan 'Water as pure as love'. It stands for love as a communication territory for more than a decade. Every year Jana picks one love topic and builds a campaign around it with special bottle edition. Brief was to build brand image of Jana around love and to become one of top 3 love brands in Croatia. But the main focus was on creating public awareness on the topic of killing migratory birds over Lebanon sky where 2.5 million migratory birds got killed every year.