Advertiser: JAPAN USED CAR DEALERS ASSOCIATION.
Agency: DENTSU Y&R
Category: Other Vehicles, Auto Products & Services
Advertising campaign: LIFE
Producer: Hiroki Sugahara
Post Production: Ltd.
Music: Libera Stand With You
Chief Creative Officer: Masahiro Kitajima
Planner: Motoko Kaneda
Account Manager: Shinji Kuchiba
Account Supervisor: Shinobu Yoshida
Producer: Ryoji Yano
Account Manager: Toshiki Takahashi
Editor: Yasuhiko Ikeda
Creative Director: Yuki Fuse
Director Of Photography: Arimichi Kato
Music: Akiko Sakakibara
Post Production: Aoi Studio Co.
Other Credits: Hair
Advertiser's Supervisor: Hiroshi Yamauchi
Planner: Keiko Fukagawa
Sound Design/Arrangement: Koichi Nakajima
Other Credits: Make Up Artist:kyoko Odake
Art Director: Naoki Bando
Director: Masaki Yamamoto
Other Credits: Piano Performance:masumi Kuwata
Lighting: Naoya Imaoka
Planner: Saki Katsushika
Planner: Yuki Fuse
Agency Producer: Yuki Fuse
Brief Explanation
This TV commercial begins with a young man buying his first car from a used car sales representative. Over the years, the man comes back to the used car shop time and again to replace his old car. The sales rep himself grows older as the customer grows older. He understands that the man is at different stages in his life each time he comes back. As the man drives his new car out of the shop, the sales rep bows to him, sensing that the man is going through various stages in life—falling in love, becoming a husband, becoming a father, and saying good-byes—just like the stages the sales rep himself is going through in life. He wishes the customer a healthy and a happy life: He cares about his customers.