The films from Y&R feature kids that envision how their First Day will play out, in empty school settings.
Media: TV
Category: Retail services
Client: JC Penney
Agency: Y&R, New York
Production: Harvest
Country: United States of America
Chief Creative Officer: Jim Elliott
Creative Director: Judy Robinson
Copywriter: Arun Nemali
Art Director: Aaron Frisch
Producer: Betsy Schoenfeld
Executive Producer: Jill Meschino
Account Director: Ann Carey
Nancy Aresu â Managing Director
Kristen Bogusz â Account Supervisor
Arantza Urruchua â Account Executive
Mike Wente â VML Executive Creative Director
Shiloh Gray â VML Sr. Art Director
Trinh Pham â VML Jr. Art Director
Laurie Hollar â VML Sr. Copywriter
Alice Thomas â VML Sr. Copywriter
Ashley Glass â VML Copywriter
Mike Latshaw â VML Copywriter
Lisa Baldini â VML Associate Director, Social Strategy
Brett Barash â VML Planning Director
Gene Chan â VML Developer
Baker Smith â Harvest Director
Bill Pope â Harvest Director of Photography
Bonnie Goldfarb â Harvest Executive Producer
Rob Sexton â Harvest Executive Producer
Niko Whelan â Harvest Head of Production
Matt O'Shea â Harvest Producer
Zarina Mak â PS 260 EDIT Executive Producer
Laura Patterson â PS 260 EDIT Producer
Maury Loeb â PS 260 EDIT Editor