In order to encourage people to register to JDate, Israel's leading dating website, we made them look for their other half with an innovative use of print – completing ads.
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Wienberger
Art Director: Hagar Nahum
Copywriter: Ami Alush, Asaf Zelicovitch
VP Accounts: Ifat Wieder-Arad
Account Director: Shai Almagor
Account Managers: Matan Kaplan, Oded Harel
Published: July 2010