Media: TV
Category: Confectionery & Snacks
Agency: Crispin Porter + Bogusky
Brand: Jell-O
Geo: Americas, United States
When all eyes were on the Baltimore Ravens hoisting the trophy, JELL-O took a different approach and celebrated the runner up. We aired a TV spot that celebrated San Francisco’s accomplishments and announced that JELL-O, along with former player Ronnie Lott, will honor the team and its fans with free pudding events at locations throughout the city.
Advertising Agency: CP+B, USA
Worldwide Chief Creative Officer: Rob Reilly
Group Creative Directors: Tony Calcao, Adam Chasnow
Creative Directors: Andrew Ure, Matt Denyer
Senior Copywriters: Liza Behles, Alex Augustinos
Senior Art Directors: Courtney Bowditch, Bryan Denman
Integrated Head of Video: Chad Hopenwasser
Executive Integrated Producer: Aaron Kovan
Integrated Producer: Abbie Noon
Production Company: HSI
Director: Joseph Kahn
Executive Producers: Kim Dellara, Michelle Ross
Producer: Jil Hardin
Editorial Company: Plus Productions
Editor: Jon Grinberg
Assistant Editor: Chadwick Shoults
Editorial Producer: Andrea Krichevsky
Post production: Method Studios
Music Company: Beacon St Studios
Executive Integrated Music Producer: Bill Meadows
Junior Music Producer: Chip Herter
Visual Effects Company: BUCK
VP Group Account Director: Kate Frazier
Content Management Supervisor: Kevin Sypal
Content Supervisor: Ashley Cochrane
Content Manager: Wendy Alexaitis
Business Affairs: Kallie Halbach, Lydia Tirpak
Traffic Manager: Kelton Wright
Junior Traffic Manager: Jenna Kotarski