Brand: Jimmy Dean
Media: Online
Category: Food
Agency: TBWA
Geo: United States
Jimmy Dean: Baggage Claim
Jimmy Dean launches the “Sunniest Day of the Year,” a daylong activation designed to shine attention on the new Jimmy Dean lunch and dinner offerings. The iconic Jimmy Dean brand Sun character (“the Sun”) will embark on a one day journey across the U.S., where he will surprise and delight consumers along the way and document every step of his adventure across digital and social media.
Advertising Agency: TBWA\Chiat\Day LA, USA
Producer: David Hoogenakker
Head of TV / Production: Brian O’Rourke
Executive creative director: Brent Anderson
Group creative director: Jerry Gentile
Creative director: James McKenna
Copywriter: Dominic Valdez
Art director: Sharon Park
Production company: Tool of NA
Director: Evan Silver
Executive producer: Robert Helphand
Managing director: Oliver Fuselier
Producer: Joshua Greenberg
Editors: Brooks Miller, Nick O'Neill, Paul Plew
Sound design: Rommel Molina / 740
VFX/Flame: Mike Dillinger