Jins: Life

Credits & Description:

Title: Life Is What You See
Brand: Jins
Advertiser: Jin Co., Ltd.
Agency: Base Co., Ltd., Tokyo
Creative Director: Tomohiro Nishijima/Takaaki Murase
Copywriter: Tomohiro Nishijima
Agency Producer: Keisuke Futakuchi
Film Production Company: Aoi Pro. Inc., Tokyo
Director: Bram Van Alphen
Cinematographer: Daniël Bouque
Gaffer: Gonçalo Raposo
Executive Producer: Kohta Kanki
Film Producer: Daigo Honma
Production Designer: Nuno Afra
Production Service: Caviar
Post-Production Company: Caviar, Brussels/Digital Garden Inc., Tokyo
Editor: Govert Janse
Colorist: Kene Illegems
Flame Artist: Antonio Marioni
Post Producer 2: Jason Felstead
Sound Production Company: Sonoor, Brussels
Sound Studio Producer: Menno Van Riet
English Synopsis: Aiming To Be The Worlds Leading Eyewear Company, Jins Launched Their 2015 Brand Campaign “Life Is What You See!”. With Hopes Of Reaching People Of All Walks Of Life Regardless Of Nationality, Gender, Age, Or Culture, The Campaign Set Out To Visually Convey Without Relying On Voiceover Or Dialogue The “Irreplaceable Moments Of Life”. Scene By Scene, Powerful And Profound Moments Were Symbolically Reflected In The Lens Of The Glasses To Convey The Meaning Of The Jins Brand. One Month From Release The Jins Brand Movie Received Over 2.3 Million Views On Youtube Alone, And Went On To Be Featured In Over 50 Domestic Media Outlets And Showcased In Prominent Overseas Video Sites Such As Shots And Adforum. This Lead To An Overall Increase In Motivation And Pride Amongst The Jins Employees.