Brand: Jockey
Media: TV
Category: Fashion
Geo: United States
Jockey: Michael
The campaign’s intimately told stories feature: Chris Van Etten, a U.S. Marine veteran who shows perseverance always wins; Lisa Cusimano, a firefighter who defines courage as serving something greater than yourself; and Michael Cottone, an adoptive father who exemplifies the gift of family.
Developed by: Pure Growth Consulting