To raise awareness of the importance of bowel screening, AJF Partnership created a symbolic statement in the heart of Sydney, spelling out "bowel cancer" with 5000 bowel screening test kits.As passers-by took the kits, the words slowly disappeared.
Media: Ambient
Category: Charities & appeals
Client: Jodi Lee Foundation
Agency: AJF Partnership, Melbourne
Country: Australia
Director: The Glue Society (Pete Baker)
Executive Creative Director: Andrew Foote
Creative Director/ writer: Michael Skarbek
Creative Director/ art director: George Freckleton
Producer: Josh Mullens
Production company: Will O'Rourke
Executive Producer: Michael Ritchie
Planner: Brigitte Bayard
DoP: Rob Marsh
Head of Broadcast: Roz Ruwhiu
Planner: Lucy Cochran
Editing Company: THE EDITORS
Editor: Laurence van Camp
Composer: Paul Ruske
Music Studio: Final Sound
Production Co. Art Director: Gus Smith
Production Manager: Melanie Reardon
Senior Account Director: Kate Silver
Senior Account Manager: Anne-Marie Healy
Client Executives: Nick Lee (CEO), Tiffany Young (Business Director) Abby Bowden (PR Manager)