John West have launched an online campaign for the new Special Edition Fiery Range fronted by an unlikely celebrity chef - the brand's much-loved mascot, Kodiak bear.
The Lunchtime Social Feed sees 'Chef Bear' prepare four recipes, with the kitchen mayhem producing results that only a wild animal could achieve. Agency: Cummins&Partners, Melbourne.
Media: Web Film
Category: Food
URL: http://socialfeed.johnwest.com.au/
Client: Simplot
Agency: Cummins&Partners, M...