Media: TV
Category: Food
Client: Johnsonville Sausage
Agency: Droga5, New York
Production: Arts & Sciences / Second Child
Country: United States of America
Director: Adam and Dave
Creative Chairman: David Droga
Executive Creative Director: Scott Bell
Creative Director: Chris Colliton
Creative Director: Kevin Weir
Copywriter: Dan Litzow
Art Director: Max Friedman
Producer: Patrick Harris
Producer: Sara Vander Horn
Executive Producer: Amanda Revere
Executive Producer: Andrew Slough
Executive Producer: Mal Ward
Executive Producer: Scott Chinn
DoP: Toby Irwin
DoP: Andrei Bowden Schwartz
Strategist: Newman Granger
Strategy Director: Ben Brown
Project Manager: Hillary Jordan, Kaki White
Senior Business Manager: Whitney Vose
Account Supervisor: Elizabeth Federico
Global Chief Strategy Officer: Jonny Bauer
Data Strategy Director: Lily Ng
Director of Marketing: Ryan Pociask
Data Strategist: Kellie Choy
Senior Communications Strategist: Kevin Wilkerson
Business Affairs Manager: Abigail Press
Associate Producer, Film: Kelly Appleton
Counsel: Zach Werner (Associate)
Account Manager: Melissa Pasternak (Associate)
Account Director: Kellie Choy
Production Designer: Noel McCarthy
Edit Company: Mackcut
Editor: Nick Ljubibich (Second Child)/Ryan Steele (Mackcut)
Producer: Margarita Mutuc
Executive Producer: Gina Pagano
Post Production Company: MPC
Colourist: James Tillett
Executive Producer: Jesse Kurnit
Colour EP: Ed Koenig
Colour Producer: Jenna Gabriel
VFX Producer: Aiste Akelaityte
3D: Vishal Darkunde
2D Lead: Warren Paleos, Bilali Mack
Music Company: Butter Music & Sound
Composer: Josh Canevari
Executive Producer: Ian Jefferys (MD)
Sound Production: Mister Bronx Audio Post
Mix: Eric Hoffman
Sound Designer: Sam Shaffer
Sound Producer: Molly Burke
Producer: Kristin Kuraishi
Published: May 2018
Synopsis:
Last year, Johnsonville created a limited run of t-shirts using a member's (employee named Shawn) tagline, “You Can’t Spell SaUSAge Without ‘USA’” written across the chest. The shirts were a huge hit on the brand’s social channels, garnering a surprising level of positive sentiment. This led us to the insight that consumers might be compelled to hear the story of Johnsonville’s All American origins and that the “Made in the USA” claim not only built trust and quality associations, but improved purchase intent as well. This insight led us to a simple campaign premise: this summer, let’s remind America that “Johnsonville brats are made in the U.S.A.!” This summer, Johnsonville not only wanted to kick off grilling season with bang, they wanted every American to know that Johnsonville brats are made right here in the USA. So for the third installment of the “Made the Johnsonville Way” campaign, Johnsonville once again turned to its employees for the commercial ideas. This time around, four-year Johnsonville employee, Tammy, had her all-American commercial dream come true. After all, you can’t spell SaUSAge without U-S-A!