Johnsonville Sausage: Guess The Price of That Food

Credits & Description:

Category: Food
Brand: Johnsonville
Media: TV
Country: USA
Advertising Agency: Droga5 New York, Usa
Executive Creative Director: Scott Bell
Associate Creative Director: Chris Colliton, Kevin Weir
Copywriter: Daniel Litzow
Co-Directors of Film Production: Jesse Brihn, Bryan Litman
Senior Producer, Film: Rebecca Wilmer
Associate Producer, Film: Jamil/ Mcginnis
Music Supervisors: Ryan Barkan, Mike Ladman
Associate Director: Librado Sanchez
Business Affairs Manager: Whitney Vose
Director of Print Services: Rob Lugo
Producer/Print: Rick Gutierrez
Group Strategy Director: Aaron Wiggan
Senior Strategist: Marc Iserlis
Group Communications Strategy Director: Brian Nguyen
Senior Communications Strategist: Kevin Wilkerson
Group Account Director: Julia Albu
Account Director: Pat Rowley
Account Supervisor: Kate Tyler Monroe
Project Manager: Rayna Lucier
Production Company: Arts & Sciences
Director: Adam & Dave
Producer: Pat Harris
Dop: Toby Irvin
Date: April, 2017
Description:
At our family-owned company, our people are responsible for everything. And that means coming up with the commercials, too.
This one comes from nine-year Johnsonville member Cole and takes us back to the 1970s for an episode of Guess the Price of That Food. Naturally, it features everyone’s favorite things: guessing, sausage, and even more sausage.
Synopsis:
At Johnsonville, their employees are responsible for everything. And this year, that meant coming up with the commercials, too. In this commercial, we open 8-year Johnsonville employee and game-show enthusiast, Cole, being interviewed on camera. As he says, “In my Johnsonville commercial, we open on a game-show set in the ‘70s,” we are transported back to the 1970s, with a 4:3 aspect ratio, soft lens, mustard-colored set and incredibly charming host, “Murphy Charles.” The show, titled Guess the Price of that Food, features three contestants each trying to guess the price of Johnsonville’s smoked sausage. After three insanely high guesses, one contestant is fortunate enough to win a boat filled with sausage.
Entry Summary:
Johnsonville Sausage is one of America’s largest sausage companies and has been family owned and operated for more than 70 years. At the center of the Wisconsin-based company is a strong company culture called “The Johnsonville Way.” Established by the owner and chairman, Ralph Stayer, “This philosophy puts the people of the company first, empowering them to have a stake in business.” This year, Johnsonville took this mindset to the next level and did something only a family-owned company could do: let its employees come up with the commercials. The agency traveled to Sheboygan Falls, Wisconsin and interviewed over 150 sausage makers.