Johnsonville Sausage: Johnsonville - Made the Johnsonville Way, 1

Credits & Description:

Agency: Droga5
Client: Johnsonville Sausage
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Junior Copywriter: Gabe Sherman
Junior Art Director: Gage Young
Executive Design Director: Rob Trostle
Design Director: Rich Greco
Designer: April Pascua
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Executive Broadcast Producer: Scott Chinn
Executive Broadcast Producer: Adam Perloff
Senior Broadcast Producer: Anders Hedberg
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Aaron Wiggan
Data Strategy Director: Lily Ng
Communications Strategist: Kevin Wilkerson
Group Account Director: Julia Albu
Associate Creative Director: Chris Colliton
Associate Creative Director: Kevin Weir
Creator: Brett
Creator: Jeff
Creator: Melissa
Chris Colliton: Chris Colliton
Senior Art Director: Kevin Weir
Director: Adam & Dave
Executive Producer: Adam Perloff
Production Company: Arts & Sciences, Los Angeles
Description:
For over 70 years, Johnsonville has done things its own way: the Johnsonville way. It’s a way that puts employees first and empowers them to have a stake in the family-owned sausage company. So this year, we took that mentality to the next level by asking Johnsonville employees to come up with the company’s television commercials. What started with hundreds of interviews in Wisconsin ended with a car chase, a haunted house and a man talking to his animal friends in the forest.
Entry Summary:
Johnsonville Sausage is one of America’s largest sausage companies and has been family owned and operated for more than 70 years. At the center of the Wisconsin-based company is a strong company culture called “The Johnsonville Way.” Established by the owner and chairman, Ralph Stayer, “This philosophy puts the people of the company first, empowering them to have a stake in business. This year, Johnsonville took this mindset to the next level and did something only a family-owned company could do: let their members come up with the commercials.
Synopsis:
At Johnsonville, their employees are responsible for everything. And this year, that meant coming up with the commercials, too. In this commercial, we open on 18-year Johnsonville employee Jeff being interviewed on camera. As we hear him say, “In my Johnsonville commercial, we open up in the forest,” we see his vision come to life in stunning cinematic fashion. Not only does Jeff narrate his entire spot, but he also stars as the lead in his tranquil forest scene. Every time the Wisconsin native tries to take a bite of his breakfast sausage, a different forest animal comes up and starts asking him questions about sausage.In Jeff’s words, “I thought it would be funny to have a commercial with talking animals.”