Johnsonville Sausage: Made the Johnsonville Way

Credits & Description:

Agency: Droga5
Client: Johnsonville Sausage, Llc
Senior Broadcast Producer: Anders Hedberg
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Aaron Wiggan
Data Strategy Director: Lily Ng
Communications Strategist: Kevin Wilkerson
Group Account Director: Julia Albu
Executive Broadcast Producer: Adam Perloff
Executive Broadcast Producer: Scott Chinn
Creator: Brett
Creator: Jeff
Creator: Melissa
Associate Creative Director: Chris Colliton
Associate Creative Director: Kevin Weir
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Scott Bell
Chris Colliton: Chris Colliton
Senior Art Director: Kevin Weir
Junior Copywriter: Gabe Sherman
Junior Art Director: Gage Young
Executive Design Director: Rob Trostle
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Designer: April Pascua
Design Director: Rich Greco
Director: Adam & Dave
Executive Producer: Adam Perloff
Description
For over 70 years, Johnsonville has done things its own way: the Johnsonville way. It’s a way that puts employees first and empowers them to have a stake in the family-owned sausage company.
So this year, we took that mentality to the next level by asking Johnsonville employees to come up with the company’s television commercials.
What started with hundreds of interviews in Wisconsin ended with a car chase, a haunted house and a man talking to his animal friends in the forest.