Category: Alcoholic Drinks
Media: Film
Brand: Jose Cuervo
Agency: Crispin Porter + Bogusky
Geo: United States
Advertising Agency: CP+B, LA, USA
Creatives: Paddy Fraser, Erin Swanson, Pierre Jouffray
Produced By: Billboard
Published: December 2017
Synopsis:
As part of their ongoing “Just Refined Enough” repositioning, 1800 Tequila released “The Refined Players,” a five-part digital documentary series, conceived by CP+B LA and produced by Billboard, which follows award-winning jazz musician Christian Scott, as he brings together five raw musical talents from around the country and creates a new, refined sound from the collective, adding in hip-hop artist Vic Mensa along the way. The series culminates in a performance at Preservation Hall in New Orleans of a newly refined track “Freedom is a Word.”