The platform is called 'write your cinco', and it's based around the fact that everybody in America celebrates Cinco de Mayo, but nobody knows what they're actually celebrating. As the original tequila,McCann New York decided to highlight this fact in an absurdly appropriate way. We've allowed people to tell us their own ludicrous versions of cinco history. The results are being turned into a huge Mexican-style mural via Tijuana artist Charles Glaubitz. The spokesperson for the campaign is actor Luiz Guzman (Boogie Nights, Carlito's Way, Traffic, etc).
Title: Write Your Cinso
Brand: Jose Cuervo
Media: Online
Category: Alcoholic Drinks
Agency: McCann
Geo: United States
Jose Cuervo: Write your Cinco
Advertising Agency: McCann, New York, USA
Chief Creative Officers: Eric Silver, Tom Murphy, Sean Bryan
Executive Creative Director: Mat Bisher
Creative Directors: Jason Ashlock, Sean LaBounty, Scott Cooney, Carlos Wigle
Art Director: Zoe Kessler
Junior Copywriter: Molly Wilkof
Junior Art Director: Alex Cherkasov
Chief Production Officer: Nathy Aviram
Executive Integrated Producer: Catherine Patterson
Senior Integrated Producer: Jill Ann Toloza
Integrated Producer: Chandler Simms
Associate Producers: Kweku Taylor-Hayford, Myles Potters
Group Account Director: Lauren LaValle
Account Director: Jon Armstrong
Account Supervisor: Chris Jeyes
Executive Producer: Alex Sturtevant / Stink Digital
Senior Producer: Lauren Keller
Lead Creative Technologist: PJ Ahlberg
Art Director: Olivier Gillaizeau
UX Lead: Stefan Dufgran
Senior Developer: Marco Rosella
Executive Producers: Paula Cohen, Susan Horn Toffler / Good Story
Director: Jack Turits
Editor: Michael Distelkamp / Craft
Post Producer: Ivannah Flores